CROSS MEDIA		close window
	Interactive window display		video
	Modern urban experience is built on window shopping. But normal window displays are brighthy lit temporary graveyards of immovable goods and the activity reduced to passive looking. The Interactive window offers quite a difference. It invites window shoppers to interact with a person in the window with their mobile phones. Not a real person but a video projection which shows a model in real size of the viewer. Hundreds of video sequences are used to make the model appear alive. If a viewer passes a movement sensor, a video sequence is played getting the viewers’ attention by using voice sound, gestures or signs. Then he or she is encouraged to interact via mobile phone. The virtual model is answering and asking viewers what they would like to get. The options may be: “press 1 for music, press 2 for clothes etc. The interactive installation was realized for a clothing company. Combining video content with direct interaction via mobile devices in public can be applied also outside marketing contexts in artistic exhibitons, entertainment or information services. Produced by: Lars Christiansen Anders Brødsgaard Company: tv-animation www.tv-animation.com Adress: Rolfsvey 14 st. Tv 2000 Frederiksberg Denmark Phone: +45 38 107 309 Email: lars@tv-animation.com