", 261001," is the date which was set by French municipal authorities for the demolition of an industrial factory from the 19th century. The DVD leads into an urban area that has been neglected and fell into ruin. The Pathé Marconi plant of Châtou has produced a complete range of items in the French music industry for over a century but the buildings are set for destruction. ", 261001," mocks the proposed development plans for the site and encourages collective civic action to rehabilitate the factory.

", 261001," presents and integrates three alternative developments for the factory: to turn it into a shopping centre, a retirement home, or to leave it un-developed as an artist ghetto. The DVD then utilises historical details, real historical artefacts and social commentary to tell a personal history of the factory and the people who worked there.

Once the user has the conviction that something must be done about the factory's rehabilitation, they can become active within the website that anchors the project in reality. Users can inform others, express themselves and participate collectively in the regeneration of the factory. A graphics tool enables users to interact with a graphic representation of the factory, while news reports, newsletters and petitions complete this extensive social project.