Recycling sounds great and is noble in principle, but is rather difficult to impose in practice. "The Green Scheme" uses interactive TV to offer the public a crucial requirement: motivation

"The Green Scheme" allows the citizen to view how many points they have received from recycling tins, cans, bottles etc. They can use the points to reduce their tax bill, or donate them to local schools to buy sports equipment. It makes recycling a clear and transparent duty. "The Green Scheme" emphasises how recycling is both efficient and cost-effective for the individual, while also being beneficial for the community at large.

"The Green Scheme" localises the efforts to reduce pollution and save resources. This would make the public feel that they have the individual responsibility and tools to recycle, rather than thinking recycling can be postponed for now, or be done by someone else. "The Green Scheme" facilitates the civic duty to protect the environment and serve the local community, surprisingly by sitting in front of a television set.